Strategic Lead Generation
- Generate qualified leads through:
- International customer coordination
(European customers with US manufacturing sites)
- Direct outreach to Top 200 strategic accounts - Conduct targeted research to identify:
- Decision-makers
- Influencers
- Project timelines and triggers
International Account Coordination
- Partner with European counterparts to:
- Identify US-based customer stakeholders
- Gather and validate decision-maker information
- Compile qualified US contact lists - Ensure clean, accurate handoff of account intelligence to US sales teams.
Account-Based Outreach
- Execute direct outreach campaigns to Top 200 strategic accounts.
- Initiate high-level conversations to uncover:
- Current projects
- Upcoming capital investments
- Process improvement needs - Position the company at a strategic, solution-level (not transactional).
Opportunity Qualification & Handoff
- Identify when an opportunity meets qualification standards:
- Active or upcoming project
- Defined business need
- Identified stakeholders - Formally hand off qualified opportunities to Inside Sales:
- Include context, discovery notes, and project insights
- Ensure no rework or redundancy for the customer
Pipeline Development Support
- Maintain accurate CRM records with:
- Account insights
- Contact mapping
- Opportunity indicators - Support long-term pipeline growth and territory strategies.
Success Metrics
- Number of qualified opportunities created
- Conversion rate from BDR to Inside Sales acceptance
- Strategic account penetration
- Accuracy and completeness of handoff information
